Swiss Business Media Marketing:

• Analysis
  • Company strenghts and weaknesses
  • Market risks and opportunities
  • Influence factors
  • Factors requiring a change in marketing infrastructure
  • Current and potential trend forecasters segmentation
  • Segmentation of pairs offer / current demand
• Strategy
  • Selection of activity goals
  • Selection of MKG strategies
  • Mix balance selection
  • Selection of pairs Offer / Demand
  • Selection of offer and image positioning
  • Communication development